Fundraising Campaigns for Charities, Schools and Good Causes

Bring your fundraising activities together around one clear cause, appeal or objective, and give supporters more ways to get involved.

Fundraising campaigns help charities, schools, PTAs and PFAs, clubs, CICs, community organisations, faith groups and other good causes coordinate appeals, projects and activities around a shared purpose.

Create a campaign with its own Campaign Wall, bring together the fundraising pages linked to that campaign and invite supporters, volunteers, businesses and your wider community to participate. Your public Fundraising Cause, Hub and Wall can also help people discover and support your campaigns.

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Bring your fundraising together around a shared goal

A fundraising campaign gives a particular cause, project or appeal a clear identity. Instead of promoting several disconnected activities, you can communicate one purpose and encourage people to support it in different ways.

For example, a school raising money for a new playground might combine a donation appeal, a sponsored challenge, a ticketed event and a raffle. Supporters can choose how to participate, while the campaign keeps everyone focused on the same objective.

Campaigns can support short-term appeals, seasonal initiatives and longer-running projects. The aim is to make it easy for supporters to understand what you are trying to achieve and how they can help.

Fundraising campaign features

• Create a dedicated campaign — give a particular appeal, project or objective its own name and purpose.
• Use a dedicated Campaign Wall — display the fundraising pages linked to that specific campaign, keeping its activities together in one public place.
• Bring relevant activities together — connect suitable fundraising pages and activities to a shared campaign objective using the available platform options.
• Encourage supporter-led fundraising — invite individuals, families, employees and community groups to create fundraising pages or activities for your cause and, where appropriate, link them to a campaign.
• Give supporters more ways to participate — combine suitable opportunities to donate, fundraise, attend an event, purchase tickets or take part in other activities.
• Share your campaign — introduce the campaign through its public page or link, your wider supporter pages, email, social media and other promotional channels.
• Run campaigns for different objectives — organise distinct appeals for projects, seasonal initiatives or specific areas of your organisation's work.

Understand the public pages that support your fundraising

Campaigns work alongside your wider public supporter pages and the individual pages created using the platform's fundraising tools. Each has a different role:

• Fundraising Cause — introduces your cause, who you are, what you do, your current campaigns and the difference your work makes. It provides clear ways to get involved and links to your Fundraising Hub and Fundraising Wall.
• Fundraising Hub — helps supporters create their own fundraising page or activity for your cause. It can share ideas, introduce available tools and offer supporters the option to link their fundraising directly to one of your campaigns.
• Fundraising Wall — brings together the ways supporters can help your cause, including campaigns, fundraising pages, events, raffles, shops and other fundraising activities across your organisation.
• Campaign Wall — focuses on one campaign and shows only fundraising pages linked to that particular campaign, rather than your organisation's full range of fundraising activity.
• Individual fundraising pages — provide the actual way to take part, such as donating, supporting a fundraiser, buying an event ticket, entering a raffle or participating in another activity using the available fundraising tools.

These pages work together without doing the same job. The Fundraising Cause introduces your organisation and directs people to the Hub or Wall. The Hub helps supporters start their own fundraising, while the Wall helps them discover existing ways to support you. A campaign narrows the focus to a particular objective, with its Campaign Wall showing the fundraising pages linked to that campaign.

Flexible content for your Fundraising Hub and Wall

Your Fundraising Hub and Fundraising Wall can include their own customised content, helping you explain your cause and inspire participation rather than simply displaying fundraising links.

• Images — show the people, places, projects and activities connected to your cause.
• YouTube videos — introduce campaigns, demonstrate fundraising activities or share progress and impact.
• TikTok posts — bring short-form stories, updates and supporter activity into the experience.
• Campaign links — direct supporters towards specific appeals or projects.
• Individual fundraising page links — highlight opportunities to donate, fundraise or take part in particular activities.

For example, a school could use its Hub to share a playground fundraising video and ideas for sponsored challenges, while its Fundraising Wall highlights the playground campaign, upcoming events, raffles and supporter-created fundraising pages.

Fundraising Wall versus Campaign Wall

Your Fundraising Wall shows the wider picture. It brings together the organisation's campaigns and fundraising opportunities, giving supporters a place to discover different ways to help.

A Campaign Wall shows a specific part of that picture. It brings together only the fundraising pages that have been linked to that campaign. A fundraising page that has not been linked to the campaign does not appear on its Campaign Wall merely because it belongs to the same cause.

For example, an animal charity might have a general Fundraising Wall showing its appeals, events, shops and other activities. A separate veterinary equipment campaign would have its own Campaign Wall, showing just the fundraising pages linked to that equipment appeal.

Who can use fundraising campaigns?

Fundraising campaigns can help a wide range of organisations and good causes focus on a specific objective, including:

• Charities and charitable trusts
• Schools, PTAs and PFAs
• Community groups and local projects
• Sports, social and youth clubs
• CICs and social enterprises
• Faith organisations
• CASCs and other not-for-profit organisations
• Businesses and corporate partners supporting a good cause
• Individual supporters taking part in a cause's campaign

Fundraising campaign ideas

Campaigns can be built around a specific need, an important milestone or an ongoing programme of work.

• Emergency appeals — bring supporters together when a cause needs urgent financial help.
• Capital and equipment appeals — raise money for playgrounds, vehicles, equipment, buildings or facilities.
• School and PTA campaigns — combine sponsored challenges, events, raffles and donations around a school improvement project.
• Community projects — engage residents, clubs, businesses and volunteers around a local cause.
• Seasonal fundraising — organise Christmas, Easter, summer or anniversary activities around a shared appeal.
• Challenge campaigns — invite supporters and teams to run, walk, cycle, swim or take on their own challenges.
• Corporate and workplace campaigns — encourage businesses and employees to participate in activities supporting a common objective.
• Awareness and engagement campaigns — introduce more people to your work and encourage ongoing support.

Combine fundraising tools within your campaign

A campaign provides the shared objective; individual fundraising pages provide ways to participate. The platform offers 17 fundraising tools, so you can choose the activities that best suit your audience, resources and campaign goals.

• Donations — give supporters a direct way to contribute, including one-time or regular donations.
• Fundraising pages and teams — encourage sponsored challenges and supporter-led fundraising that can bring new people to the cause.
• Events — organise ticketed dinners, performances, community gatherings or other experiences.
• Raffles and tombolas — offer prize-based fundraising opportunities where appropriate and legally permitted.
• Auctions — invite bids for donated goods, services and experiences.
• Memberships and sponsorships — encourage ongoing participation and support where suitable.
• Shops and gift vouchers — offer goods or gifts that contribute to fundraising.
• Fast Payments — offer quick ways to make payments during suitable in-person activities.

The available tools are not all interchangeable, and linking an activity to a campaign depends on the options supported for that activity. You do not need to use every tool. A focused campaign with a few well-chosen activities can be easier to communicate and manage.

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Reach more supporters through fundraising networks

A campaign gives different groups a common purpose and ways to participate that suit them.

• Individual supporters — donate, share an appeal or create their own fundraising activities.
• Company fundraising — involve businesses in customer-facing fundraising activities.
• Corporate fundraising — encourage employee participation, workplace challenges and teams.
• Community fundraising — engage schools, clubs, groups and local organisations.
• Impact Champions — encourage people or organisations to promote your fundraising through tracked sharing links where available.

The Fundraising Hub can help new supporters turn their enthusiasm into their own activity, including linking it to a relevant campaign. Your Fundraising Wall can help other supporters discover and share the activities already taking place.

Why use a connected fundraising platform for campaigns?

• A shared purpose — give supporters one clear objective while offering different ways to help.
• Campaign-specific visibility — use the Campaign Wall to keep the linked fundraising pages for one campaign together.
• Supporter-led participation — help individuals, families, businesses and community groups create activities for your cause through the Fundraising Hub.
• Wider discovery — use your Fundraising Cause and Fundraising Wall to introduce current campaigns and other fundraising opportunities.
• Flexible storytelling — customise your Hub and Wall with images, YouTube videos, TikTok posts and relevant links.
• Multiple fundraising tools — select suitable activities without needing a separate public website for every fundraising approach.

Applicable platform and payment processing fees may depend on the fundraising activity, payment method and arrangements for your platform. Check the current fees information before deciding which activities to use.

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How to plan and launch a fundraising campaign

1. Define your objective — explain what you want to achieve, why it matters and how funds will be used.
2. Identify your audience — consider supporters, families, volunteers, businesses and community groups.
3. Create your campaign — give it a clear name and description that communicate its purpose.
4. Choose suitable fundraising activities — decide which available tools fit your objective.
5. Link the relevant fundraising pages — associate suitable pages with the campaign using the supported options, so they appear on its Campaign Wall.
6. Encourage supporter participation — use the Fundraising Hub to help people create their own pages or activities and link them to the campaign where appropriate.
7. Promote your campaign — use your Fundraising Cause, Fundraising Wall, campaign link, email, social media and other channels to reach supporters.
8. Review and improve — assess participation and results, thank supporters and adjust your approach as the campaign progresses.

Fundraising campaign FAQs

What is an online fundraising campaign?
A campaign is a coordinated appeal around a particular objective. It can bring together different supporters and fundraising activities to help achieve that goal.

What is a Campaign Wall?
A Campaign Wall is the public view for a particular campaign. It shows the fundraising pages linked to that campaign rather than all fundraising activity across the organisation.

What is the difference between the Fundraising Wall and a Campaign Wall?
The Fundraising Wall brings together your cause's wider campaigns and fundraising opportunities. A Campaign Wall displays only the fundraising pages associated with one specific campaign.

What does the Fundraising Hub do?
It helps supporters create their own fundraising page or activity for your cause, with fundraising ideas, tools and the option to link their activity to a campaign where supported.

How does the Fundraising Cause page fit in?
It introduces your organisation, its work, impact and current campaigns. It also directs supporters to the Fundraising Hub and Fundraising Wall.

Can I add images or videos to my supporter pages?
The Fundraising Hub and Fundraising Wall can include custom content such as images, YouTube videos, TikTok posts and links to campaigns and individual fundraising pages.

Will every fundraising page appear on the Campaign Wall?
No. The Campaign Wall shows only pages linked to that particular campaign. Other fundraising activities can still be promoted through your wider Fundraising Wall as appropriate.

Can a campaign use more than one fundraising tool?
You can plan a campaign around several suitable types of activity, such as donations, sponsored challenges, events and raffles. The available options for linking individual pages to a campaign depend on the tool and platform configuration.

Can an organisation run different campaigns?
Yes. Separate campaigns can focus on different appeals, projects, seasons or areas of your organisation's work.

How much does it cost to run a campaign?
Charges depend on the fundraising activities and payment methods involved, as well as the terms of the platform you are using. Consult the current fees page for details.

Ready to bring your fundraising together?

Use campaigns to give your fundraising a shared purpose, a dedicated Campaign Wall and clear ways for supporters to get involved through your Fundraising Cause, Hub, Wall and individual fundraising pages.

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